Tuesday, December 12, 2017

What Social Media Will Look Like in 2018?

What Social Media Will Look Like in 2018

Disappearing ads.

Fake news.

280 characters.

It's been an eventful year in social media marketing. So what can we expect from 2018?


Twitter's had another tough year in 2017. Things started out pretty good, the platform registered a jump in monthly active users in Q1, and their efforts to boost engagement seemed on track. But their Q2 results failed to build upon those numbers, and the platform has also, once again, been caught up in controversy surrounding their inconsistent approach to enforcing platform rules, while additionally being investigated, along with Facebook, as part of the ongoing probe into role social media platforms played in the lead-up to the 2016 US President Election.
[read more]

Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch). 
[read more]

Following its acquisition by Microsoft, LinkedIn hasn’t made a heap of changes, but they’ve continued to add to their core offering, while adding in a range of new tools and features which point to their advanced use of their audience data – and further integration with Microsoft’s offerings.
[read more]

Thanks to Robin Re
Audience Development Director at Industry Dive

No comments:

Post a Comment