Monday, December 15, 2014

The Importance of Business Identity

The Importance of Business Identity

Business Identity is the way you present your brand. This is also how your business is represented to the people who see and hear about it. The business identity and message should stay lodged in your consumer's memory. The business identity should present your business in a uniform, attractive way while creating a positive and memorable impression.

What does a basic business identity kit consist of?
Business identity is the presentation of business through various elements which easily refer to the business. Some of the elements that identify your business are :
  • The Logo - This has to be a graphical identifier for your business whether used in print or online presentations.
  • Business Card - An essential tool for communicating your brand as part of your networking efforts. In this day and age, it should have all your identity information including address, email, phone numbers and social media info.
  • Brochure - An important element in presenting a complete overview of your business in 6 pages. An effective brochure would be printed on glossy paper, have a professional design with high resolution text and art, the information laid out in a way that clicks with the reader's psychology.
  • Stationary - Used commonly for a variety of communication or work related activities, this must easily identify with your brand on letterheads, emails, note pads, etc.
  • Email Signature - This must include all methods of contact to make it easy to contact your business. Make sure to include your name and your position in the company so people know who they are communicating with.
  • Website - There are elements of your website which uniquely present your brand. This includes your logo, tag line, information, pictures, contact page and so on.
This can be extended with complimentary offers. Some examples which can further extend your business identity are :
  • T-shirts
  • Coffee Mugs
  • Pens
  • Ebooks
  • Stress balls
  • Business Identity Design
This is an important process before finalization of the unique identity selected. A number of important factors need to be considered :
  • The logo - It is the most important image of your business.
  • The tagline - It has to be short and memorable.
  • The typography/font to be used - It has to be readable and has to be decided for each element.
  • The color scheme - This is important as it decides the look and feel and how the elements stand with each other.
  • The texture - This has to do with the print elements.
  • The iconography - This will be used in your stationary, business cards, brochures and the websites.
All the elements should be in alignment with each other. The online and print elements must match.

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