Saturday, August 24, 2013

Why is a Social Media Presence Important?



Even though social media sites are a tremendous way for small business owners to promote themselves on a shoestring budget, most small business owners don't utilize these powerful platforms effectively. They vacillate between feeling completely overwhelmed and feeling that the sites are a huge waste of time.

Social Media is one of my favorite ways of generating interest around my own small business. But, there are some basic principles to keep in mind in order to make your marketing more effective and efficient.

Here are five important tips that will enhance your overall social media marketing experiences:

  • Create a landing page.
    • A landing page is a one-page website that offers your visitors a quick peek at you and your small business before they are overwhelmed by your business website. In addition, successful landing pages offer visitors a valuable free offer in exchange for their name and email address. Landing pages are crucial to business success because they allow prospects to connect with you on a more personal level, quickly highlight the benefits of doing business with you and give your prospects a small taste of what your small business is all about.
  • Set up complete profiles on your social networks.
    • If you want your marketing efforts to work, make sure that your social media profiles are complete. If prospects land on your profile page and it doesn't have a picture and contains sparse information, they aren't likely to feel any connection with you. You should provide as much information about yourself as possible. Remember, people want to get to know you, so give them what they're looking for.
  • Participate; don't push.
    • When marketing on social media platforms, always keep in mind the 80/20 rule. You should spend 80% of your time sharing, answering questions and interacting with others and only 20% of your time promoting your small business. If you stick to this rule, you'll be viewed as a true participant as opposed to a pushy sales-person.
  • Be consistent.
    • Social media marketing is all about consistency. It's extremely important that prospective clients see you on a regular basis. Exposure is the key to gaining your client's trust and eventual business. So, get on those sites and interact on a daily basis.
  • Create a daily schedule.
    • If you don't have a schedule, it won't take long before you're sucked into the social media black hole. Determine how much time you have to devote to your social media marketing and stick to it. If you only have 30-minutes each day, then only utilize three social networking sites and generate a strong presence on them. I like to use a timer (honestly!) to keep myself on track; when it beeps, I'm off to the next site.
Social Media marketing is extremely effective as long as you understand how to tap into its power. If you implement these five tips into your marketing efforts, you should quickly generate impressive results for your small business.

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